The General Data Protection Regulation (GDPR), which will apply from 25 May 2018, creates consistent data protection rules across Europe. It applies to companies that are based in the European Union and global companies that process personal data about individuals in the EU.

In summary, the GDPR gives consumers the rights of access, rectification, automated decision making and profiling, as well as the rights to erasure, restrict processing, data portability and object.

We welcome the implementation of GDPR as it is an important step to enabling and empowering individual privacy rights.


What constitutes personal data?
Any information related to a natural person/data subject that can directly or indirectly identify that person.

Some examples are:
Name, email, address & phone number
Personal Info
Bank details

Who is affected under GDPR?
The GDPR not only applies to organizations located within the EU but it will also apply to organizations located outside of the EU if they offer goods or services to, or monitor the behavior of, EU data subjects.

What are the additional controls I have over my personal data on Hardcores websites and services?
We now offer greater transparency by explaining our data collection and data processing in our terms. We also offer a automated link to extract allt current data bound to your account.

Where can I learn more about GDPR?
You may learn more about GDPR through the European Commissions page under Data Protection:

Please notice: If you wish to access, transfer and/or remove all of your personal data stored with this website as detailed in the EU General Data Protection Regulation legislation (GDPR), please click here.

If you have further questions about our policies the primary contact at HC Lures AB is Henrik Persson or Kalle Bane and you can contact us by clicking here.

HC Lures AB operates hardcorelures.se hardcorelures.com hclures.se hardcorecraft.se hardcorecraft.eu and may operate other websites. It is HC Lures AB policy to respect your privacy regarding any information we may collect while operating our websites.

Website Visitors
Like most website operators, HC Lures collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. HC Lures AB purpose in collecting non-personally identifying information is to better understand how HC Lures AB visitors use its website. From time to time, HC Lures AB may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website.

HC Lures AB also collects potentially personally-identifying information like Internet Protocol (IP) addresses for logged in users and for users leaving comments on HC Lures AB blogs/sites. HC Lures AB only discloses logged in user and commenter IP addresses under the same circumstances that it uses and discloses personally-identifying information as described below, except that commenter IP addresses and email addresses are visible and disclosed to the administrators of the blog/site where the comment was left.

Gathering of Personally-Identifying Information
Certain visitors to HC Lures AB websites choose to interact with HC Lures AB in ways that require Martin’s Magic to gather personally-identifying information. The amount and type of information that HC Lures AB gathers depends on the nature of the interaction. For example, we ask visitors who sign up at hardcorelures.se to provide a username and email address. Those who engage in transactions with HC Lures AB are asked to provide additional information, including as necessary the personal and financial information required to process those transactions. In each case, HC Lures AB collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor’s interaction with HC Lures AB. HC Lures AB does not disclose personally-identifying information other than as described below. And visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.

The personal data that we specifically capture on this website includes:

Your email address is stored until the post and/or product you commented upon is deleted (Contact).
Your email address is stored until your account is deleted (Contact).
Your email address is stored when verifying your email and it will automatically be removed after 90 days (Tracking, Security).
Your email address is stored when you submit a form (Contact).
Your IP address is stored if we detect updates to the site to assist in breach detection (Security).
Your IP address is stored until the post and/or product you commented upon is deleted (Contact).
Your IP address is stored until your account is deleted (Contact).
Your submission is stored when you submit a form (Contact).
We use Google Analytics to collect, monitor and analyze aggregate access patterns in order to increase our services and functionality. We make full use of Google’s IP Anonymization support which anonymizes your IP address at the earliest possible stage of the collection network. The IP anonymization feature in Analytics sets the last octet of IPv4 user IP addresses and the last 80 bits of IPv6 addresses to zeros in memory shortly after being sent to the Analytics Collection Network. We also turn off campaign tracking and so protect your anonymity further should you receive an email from us with campaign information in the link.

Aggregated Statistics
HC Lures AB may collect statistics about the behavior of visitors to its websites. HC Lures AB may display this information publicly or provide it to others. However, HC Lures AB does not disclose personally-identifying information other than as described below.

Protection of Certain Personally-Identifying Information
HC Lures AB discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on HC Lures AB behalf or to provide services available at HC Lures AB websites, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using HC Lures AB websites, you consent to the transfer of such information to them. HC Lures AB will not rent or sell potentially personally-identifying and personally-identifying information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, HC Lures AB discloses potentially personally-identifying and personally-identifying information only in response to a subpoena, court order or other governmental request, or when HC Lures AB believes in good faith that disclosure is reasonably necessary to protect the property or rights of HC Lures AB, third parties or the public at large. If you are a registered user of an HC Lures AB website and have supplied your email address, HC Lures AB may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with HC Lures AB and our products. If you send us a request (for example via email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users. HC Lures AB takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.

This site uses cookies – small text files that are placed on your machine to help the site provide a better user experience. In general, cookies are used to retain user preferences, store information for things like shopping carts, and provide anonymised tracking data to third party applications like Google Analytics. As a rule, cookies will make your browsing experience better. However, you may prefer to disable cookies on this site and on others. The most effective way to do this is to disable cookies in your browser. We suggest consulting the Help section of your browser or taking a look at the About Cookies website which offers guidance for all modern browsers.
Currently we are using the following persistent cookies (all other cookies are session based and will expire when you exit your browser):

This cookie name is asssociated with Google Universal Analytics – which is a significant update to Google’s more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default it is set to expire after 2 years, although this is customisable by website owners. (Marketing, Tracking)
This cookie is associated with Google Universal Analytics, according to documentation it is used to throttle the request rate – limiting the collection of data on high traffic sites. It expires after 10 minutes. (Marketing, Tracking)
This cookie is asssociated with Google Universal Analytics. This appears to be a new cookie and as of Spring 2017 no information is available from Google. It appears to store and update a unique value for each page visited. (Marketing, Tracking)

Business Transfers
If HC Lures AB, or substantially all of its assets, were acquired, or in the unlikely event that HC Lures AB goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of HC Lures AB may continue to use your personal information as set forth in this policy.

Ads appearing on any of our websites may be delivered to users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This Privacy Policy covers the use of cookies by HC Lures AB and does not cover the use of cookies by any advertisers.

Although most changes are likely to be minor, HC Lures AB may change its from time to time, and in HC Lures AB sole discretion. HC Lures AB encourages visitors to frequently check this page for any changes to its . If you have a HC Lures AB account, you might also receive an alert informing you of these changes. Your continued use of this site after any change in this will constitute your acceptance of such change.